Your website will indirectly emit CO2 into the atmosphere. Luckily we have a simple solution to more than offset that cost to the environment and do some good in the process



All businesses place some kind of environmental strain on the planet, and although your website may be one of the smallest contributors, the overall effect of the internet on the environment is huge. Finding cost effective and practical ways to negate this impact has never been more important.




Global estimates vary (because it is hard to calculate) but each page view of your website results in about 2 grams of CO2 being emitted into the atmosphere. Assuming your website has 5000 monthly page views, 120kg's (264 lbs) of CO2 is being produced to host your site annually. That is about as much as 6 trees can absorb in a year. People don't always grasp (me included) the scale of the internet, but if it was a country, it would consume more power than California.



We have come up with an easy solution to minimise the effects of your site on the planet. For every page of your website, we donate
$5 to Ripple Africa for their tree planting initiative. Ripple Africa is a nonprofit founded by a British couple from Buckingham, UK. They have a US office and are a US Registered 501(c)3 Nonprofit Organization and do incredible work in the African country of Malawi. Deforestation is a huge problem in Malawi with the indigenous people often having little other option than to fell beautiful indigenous forests to supply wood for cooking and building. Ripple Africa is committed to not only saving indigenous tracts, but also massive plantings of more suitable trees which will provide long-term, sustainable and net surplus wood and tree resources. By communities having a sustainable source of timber through the tree planting project means that they are able to now conserve existing forests with indigenous trees and allow natural regeneration to take place. For every tree planted, 3 trees in a forest are protected.


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If your website has seven pages, that means we will donate $35 to Ripple Africa, in your name. Tree planting starts with saplings grown in a nursery, and a $35 donation can buy 80 young trees, which will later be transplanted. To date Ripple Africa have planted over 17 million trees and protect 340 sq.kms of forest. For more information about Ripple Africa, you can read about them at

Flower in Sunlight